as if i needed another reason to miss paris

i feel like everything i have been soaking up inspiration wise the past few weeks has been involved with video… i love video, but let me tell you it is really hard to work with moving images. i took this visual media class a few semesters ago and had the hardest time coming up with ideas. i think if i took the class now i would kick some major ass, but cest la vie, hind sight is 20/20 (how’s that for two cliché phrases back to back?) but all this is to say how much i love/respect a good video… so here you have it ladies and gentlemen awesome type/video/paris magic

now dont you wanna know who made it? well a few people, gustav johansson was the director and albin holmqvist was responsible for the type. pure beauty these guys came up with. it kind of has the same romantic creative quality of these google commercials… makes me cry every time… i just love it when advertising is good, and thoughtful and not just a quick stab using prefabricated ideas that are guaranteed a specific reaction. it is so less and less that i really think advertising is unique so when something is… ill tell you about it! but go check out albin and gustav, they both have some really awesome stuff, just quality work ya know! oh and thanks to jessica svendsen for the links… so who wants to go to paris?